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Technology Will Continue to Drive Changes in Education, Business

Posted by Rachel Evans on
Technology Will Continue to Drive Changes in Education, Business

Technology Will Continue to Drive Changes in Education, Business

Technology Will Continue to Drive Changes in Education, Business

JWT, the world’s fourth-largest advertising agency and the largest in the United States, has said that its research concludes universities are enthusiastically taking hold of the flame of the technological revolutions that the 21st century has brought, and this factor in turn shall continue to alter the lives of students.

It cannot be denied that technology is fueling unprecedented levels of social change in the first decade of the 21st century and, by all measurable criteria, shall continue to do so for a long time to come. Now that computers are a daily part of the lives of the vast majority of people in the United States, Moore’s Law can take hold in the social setting.

The United States continues to be the strongest developer and distributor of new technology, so it really comes as no surprise that technological changes would be making a strong difference in the course of future educational trending.

Universities are beginning to offer classes in how to become an entrepreneur. This journalist knows that the local community college in his rural hometown is offering studies in the ways of the entrepreneur, and the press release from JWT confirms that it’s not some local trend from an out-of-the-loop region of the national psyche.

Education is also more often becoming a remote possibility (bad pun intended). Online classes offered by universities have increased their number substantially in the last 10 years, and like so many other emerging technologies under the academic umbrella this format of classes has become almost mainstream. Along with remote learning via the Internet, virtual reality tools for interactive learning and realistic simulations have grown in number by leaps and bounds in the last decade.

And then there are the latest technology trends in campus entertainment. The iPod and the iPhone, on- and near-campus scavenger hunts using GPS devices and the Internet forums, and the widespread ownership among student bodies of laptop computers all make fun-time talking and electronic gaming exciting in ways that few could have imagined only ten years ago.

But perhaps most significantly, technology’s spread on the university campus is reflecting its ever-increasing presence in the world of business, where most students will end up in one format or another after they graduate with their degrees.

“Everyone from marketers to employers wants to learn more about what makes the Millennial generation tick and how they’re going to shape the coming decades. These students will bring the culture forged during the university years into the wider world, shaping broader society. As they grow up, the way we work, socialize, parent and even run the world will change — the future is in their hands,” says Ann Mack, JWT Director of Trendspotting.

Sources of information used to research this news story:

JWT (PR Newswire, US Newswire), “JWT Explores the University of Today and the Future”